Cary joined the Rainbow International family as president in November 2017. He is responsible for the overall leadership, initiative and growth of the 30-year-old company, including sales and operational support.
Cary has more than 30 years of experience strategically guiding intricate business operating functions for small organizations and large corporations alike. Prior to joining Dwyer Group, a service-based franchise company with 11 brands including Rainbow International, Cary served as chief executive officer of Jadon Enterprises, LLC, and vice president and chief operating officer of AmeriSpec Home Inspection Services. He also has experience in operations management and investment/financial analysis.
Cary earned his Bachelor of Science in Business Administration from the University of Tennessee at Martin, and his Master of Business Administration from the University of Alabama.
Vice President of Operations
Craig Gjelsten joined Rainbow International in 2018 as the Vice President of Operations. In this role, he is focused primarily on franchise support through the development and management of a franchise support team. He also works collaboratively with the Account Services, Technical Services, Marketing and Franchise Development teams.
Craig Gjelsten joined Mr. Electric in 2014 as the Vice President of Operations. His position with Mr. Electric was a leadership role in franchise support, training, continuous improvement in systems and processes, as well as implementation of industry specific best practices. Under his leadership, Mr. Electric expanded the network while reducing attrition. Craig previously served as the Director of Onboarding and Compliance for Rainbow International and was responsible for working with all new franchisees in the areas of marketing, operations, management, finance and technical issues. Craig received the Rainbow Team Member of the Year award for 2013. Prior to coming to Dwyer Group in 2012, Craig served as the Vice President of Business Development for a Rainbow International franchise, achieving the Top Gun award the first two years in business. Craig also received the Rainbow Business Development Associate of the Year award for 2011. Prior to entering the world of franchising, he co-founded two businesses and served in consultative management roles. Craig is heavily involved in community service through local volunteer organizations and received Mission Waco’s Volunteer of the Year award in 2014.
Craig graduated from the Naval Postgraduate School with a Master of Arts degree and also earned a Master of Science degree from National-Louis University. Craig’s undergraduate degree is in Management from Southern Illinois University. In 2015 Craig received the Certified Franchise Executive (CFE) designation through the International Franchise Association’s (IFA) Institute of Certified Franchise Executives. Craig has completed IICRC certifications in WRT, ASD, FSRT and AMRT. He has also completed Xactimate Level 1 certification.
Jack A. White, CR, WLS, CSDR
Vice President of Technical Services
As Vice President of Technical Services, Jack White is responsible for training, technical services and support, as well as, research and development for Rainbow International.
- Senior Technician - Rainbow International of Waco, TX Technician of the Year - 1979
- Marketing Director - Rainbow International
- Asst. Vice President Marketing - Rainbow International Manager of Canadian Corporate Office
- Marketing Director of the Year 1987, 1988, 1989
- VP of Franchise System Management of The Year – 1996
- TAC Chairperson for IICRC – Color Repair
- Vice President of Operations – Rainbow International
- Vice President of Technical Support and Training – Rainbow International Don Dwyer Award Winner – 1997
- RIA- CR Redevelopment Committee member – 2011
- RIA – Board Of Directors – 2013 IICRCA – Board Of Directors - 2014
McLennan Community College
Certified by the Institute of Inspection Cleaning and Restoration in Carpet Cleaning, Upholstery Cleaning, Water Restoration, Carpet Repair & Reinstallation, Odor Control, Fire Restoration, Color Repair, Fire & Smoke Restoration, Master Textile Cleaning Technician, Applied Structural Drying, Master Fire & Smoke Technician, Master Water Restoration Technician, Health & Safety Technician, Applied Microbial Remediation Technician, & Commercial Drying Specialist.
Certified in Fire Restoration by the National Institute of Fire Restoration
Certified by the Indoor Air Quality Association for Mold Remediation
Graduate of National Institute of Disaster Restoration Certified Restorer (CR) Program Graduate of The Water Loss Institute’s Water Loss Specialist (WLS) Program
Senior Carpet Inspector
ASCR Approved Wool Specialist
Certified – Vortex Drying
Council-certified Structural Drying Remediator
Regional Supervisor - Institute of Inspection Cleaning & Restoration for Texas
Member - National Panel of Consumer Arbitrators, handling disputes for Better Business Bureau
IICRC accredited instructor in Water Damage Restoration, Carpet Cleaning and Odor Control.
Vice President of Account Services
Ray joined the Rainbow International family as Director of National Accounts in July 2017 and was promoted to Vice President of Account Services in November 2017. Ray is responsible for the overall leadership and management of the Key Account Program (KAP), KAP auditing and accounting, and National Account relationships/partnerships.
Ray has a diverse customer service and business background. He began his career working in a family-owned glass and home renovation construction business. After several years of working in the family business, he accepted a position with a regional natural gas utility company, ComGas, in Massachusetts. At ComGas, he led a team union that represented natural gas technicians in the field of heating equipment and gas systems. Ray left ComGas to accept a catastrophe adjuster position at Hanover Insurance and spent the next 14 years interpreting and applying commercial and homeowner’s insurance coverage, managing vendor relationships, negotiating insurance settlements, and managing a team of field adjusters in Massachusetts and Rhode Island. During his time with ComGas and Hanover Insurance, Ray also ran a small home improvement business, R. Plante Contracting. Along with his leadership experience, Ray also has more than 30 years of construction estimating and negotiating skills.
Ray earned his Bachelor of Science in Business Administration from Becker College and Assumption College in Worcester, Massachusetts. In addition, Ray attended Worcester Industrial Technical Institute (WITI).
Director of Business Development and Strategic Initiatives
Bruce Jensen joined the Rainbow Team from his most recent role as Director of Affiliates at HSG/Codeblue in Springfield Ohio. Bruce’s background includes Franchise ownership as well as extensive sales and operation experience developing new business opportunities and leading top functioning teams at companies like UniLever and Frito-Lay.
At Rainbow, Bruce and his Business Development team will find and generate new growth for Rainbow owners throughout the U.S. and Canada. They will also find creative ways to enhance and support business building activities of each owner.
Bruce earned a bachelor’s degree in Business Management from Brigham Young University and completed the Cornell University, Executive Management Sales Curriculum.
Bruce and his wife Cheryl live in Waco, TX. They are the parents of 4 children and 6 grandchildren. In addition to nurturing the close relationships in his family he enjoys golf, biking and traveling to new destinations and adventures.